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The Most Popular Boutique Workout and Fad Diet in Every U.S. State

The Most Popular Boutique Workout and Fad Diet in Every U.S. State

With all of the different workout crazes and fad diets that are constantly capturing the public's attention, there are seemingly countless ways to stay active and healthy in this day and age. But if the sheer amount of options feels overwhelming, it might help to just see what the American's most popular picks are. From workout programs such as Cyclebar and Body Combat to diets like clean eating or keto, we found out how people's opinions of these different approaches to health and fitness vary across state lines.


To accomplish this task, we first created a keyword list made up of 27 boutique workouts and 26 fad diet search terms that were either observed or found on popular websites (Elle, Upper Hand,, Wikipedia, Everyday Health, Healthline). We then looked at the Google Trends data from December 2020 to December 2021 for each of these key terms to see hard numbers regarding their search volume by state. We took the most searched to mean most popular.


  • Boutique workouts are trendy group fitness classes and styles that typically specialize in one or two areas of fitness.

  • Fad diets are named, trendy diets or diet programs that typically claim to help people lose weight or become healthier very quickly.

The Most Popular Boutique Workout in Every U.S. State

A U.S. map listing the most popular boutique workout in every U.S. state

We've come quite a long way from the days of Richard Simmons, with more intense (and intensely-named) programs showing up all over our results. But while every other workout plan is "crunch" this or "pound" that, it seems as though not everyone has fully embraced the extreme. Jazzercise, a fitness program with a household name, is a fun combination of exercise and dance that dates all the way back to 1969, yet it's still the most popular fitness program in Nebraska and Vermont.

Speaking of intensity, fighting-based workouts seem to be very "in" right now, as programs like UFC Gym, Body Combat, and Title Boxing Club are the most popular workout programs in at least one state each. But no other style of boutique workout was as popular as...

The Most Popular Boutique Workout Overall

A graphic showcasing the most popular boutique workouts in the U.S. overall

Biking-based regimes are the most popular style of boutique workout nationwide. With Everesting, Cyclebar, and Peloton all placing within our top eight, the average person is still turning to the bike more often than anything else when it's time to shape up.

Just because something is trendy doesn't mean it can't make a big impact in its likely short lifespan. For example, Peloton, which is the most popular boutique workout in five states, was founded in just 2012 and is already worth over 9 billion dollars as of January 2022.

The boutique workout that is the most popular, in a high of six states, isn't based on cycling, however. Burn Boot Camp is a fitness facility with locations nationwide, but it's not like your average Planet Fitness or Gold's Gym. Burn Boot Camp locations offer 45-minute classes instead of open exercise equipment, and the company as a whole was founded to support women specifically. However, there are some sessions each day that are open to men, so everyone can get their burn on!

The Most Popular Fad Diet in Every U.S. State

A U.S. map listing the most popular fad diets in every U.S. state

Going hand in hand with boutique workouts, everyone is always trying the flashiest new fad diet. There was a larger variety of diets that were the most searched for in at least one state than fitness programs, from The Zone Diet, which advises against inflammatory foods and is the most popular diet in Tennessee and Oklahoma, to the 5:2 diet, which encourages standard food consumption five days a week, but restricted consumption the other two, and is the most popular diet in New Jersey and Missouri.

The South Beach Diet, a trendy diet from the early 2000s, is the most popular in Rhode Island, while the Whole30 diet, a food plan that bans certain foods for 30 days, is the most popular diet in Colorado. With all of these different fad diets winning at least one state popularity contest, the biggest surprise to come out of our research might be three titan diet brands, Nutrisystem, Weight Watchers, and Atkins, being the most popular diet in just one state each.

The Most Popular Fad Diet Overall

A graphic showcasing the most popular fad diets in the U.S. overall

Our nation-wide fad diet results are a mixture of various kinds of diets, like keto or paleo, and specific diet brands, like SlimFast or Atkins. As you might expect, the kinds of diets were more popular than specific diet brands, as the former is much more general (this might explain the previously mentioned low search results garnered by big names like Nutrisystem, Weight Watchers, and Atkins). However, there is one exception: SlimFast.

SlimFast dates all the way back to the late 1970s and, after exploding in popularity in the 1980s, it was sold for $2.3 billion in 2000. Yet the brand was again sold, this time to the global nutrition group Glanbia, in 2018 for just $350 million. This begs the question, is SlimFast due for a comeback? Or does the brand simply retain a high level of name recognition and passing interest? Only time will tell.

Both the ketogenic diet and intermittent fasting are tied with SlimFast as the most popular fad diets in the most states, but the difference lies in their lack of overarching brand. The keto diet is any food plan that attempts to eliminate carbs, forcing the body to burn fat to create any required energy, while intermittent fasting is almost any food plan that focuses on when you eat instead of what you eat.

Surprisingly, the gluten-free diet was the most popular trendy diet in just three states, and the vegan diet did not even crack our top six. But this doesn't mean you shouldn't consider some of these diets yourself! If you're looking to start a vegan, keto, plant-based, paleo, or any number of other trendy diets, you can save money and ensure quality by growing your own vegetables in the backyard. Check out Gardens Alive for any planters, seeds and soil you might need to get started.


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